Our exceptional strength lies in our wholehearted dedication to integrating life-transforming programs. These programs encompass Emotional Intelligence, Mental Health, Entrepreneurial Skills, and Financial Literacy, all aimed at promoting inclusivity and empowerment.
John Paul DeJoria (Co-Founder of Paul Mitchell and Patron), possesses one of the most amazing stories in entrepreneurial history. Now on Forbes’ World’s Billionaires List, it’s hard to fathom that such a brilliant man was living on the streets at a point in time. It’s even harder to believe that homelessness affected him more than once in his life.
At the age of 36, Paul Mitchell and John Paul started “Paul Mitchell” hair product company with $700 in the bank. At the time, they literally slept in their cars and on the streets in order to sell their products door to door in Los Angeles.
And at 65 years old now, it’s hard to believe that John Paul had to do this when he was 36 years old. In 1992, Patron Tequila was spawned and the rest is history. Both of these aforementioned companies now generate over $1 Billion in revenue annually.
Please see the interview below
Start-up lessons from Patron Billionaire John Paul DeJoria
For a decade, Dame Luthas collaborated with global United Nations Organizations on the most pressing, multi-dimensional challenges. The experience uncovered new opportunities for tomorrow; and reinvigorated a clarity of vision and passion for empowering organizational, business, and technical harmonization here in the United States.
In this spirit, Mr. Luthas also created The Luthas Center for Excellence - committed to the establishment; and strengthening of collaborative global mastermind networks enabling multi-lateral network empowerment of Women and Children via the maximization of inherent gifts, talents, and abilities.
At Luthas we recognize the profound role of social systems in shaping outcomes for individuals, families, and communities. We believe it's our responsibility to support those working to improve and transform systems and to address the structural barriers preventing people from realizing their potential. The power of our efforts lies in ensuring systems and programs serve to support communities and reduce inequities.