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    Speaking Up: 10 Tips for Making a C-Level Presentation

    in Purpose Driven, Strategies
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    C-Level usually refers to the top positions in an organization like Chief Executive Officer, Chief Operating Officer, Chief Information Officer, Chief Financial Officer or other high ranking officers in your organization.

    Presentations to C-level executives are renowned for their high visibility, reputation to make or break a career, and ability to create nerve-wracking anticipation. Executive suite
    audiences have a short attention span, a “show-me” attitude, and no problem interrupting your carefully crafted words. Learning professionals must be prepared to deliver
    presentations uniquely tailored to this audience’s characteristics and needs. In my presentation skills training work, C-level executives tell me that, too often, presentations do not persuade them for three key reasons.

    Presenters
    • provide too much detail
    • don’t link to corporate objectives
    • can’t answer challenging questions.

    As a result of inadequate presentations, trainers can damage their professional credibility, their department’s reputation, and ultimately, the business goals at stake. So how do you deliver a senior level presentation and keep your composure, confidence, and career intact? Here are 10 tips for making your C-level presentations outstanding.

    1| Analyze your audience 

    Know how the people in your audience like to receive information. Does the CFO, for example, need time to analyze the financial implications of what you’ve presented before being
    asked to make a decision? Does the CEO prefer to see an agenda before the presentation?

    Uncover this information by analyzing previous presentations you’ve made to this audience or by asking for insight from colleagues who have presented to them. Understanding C-level needs helps you to structure your presentation to address them and minimizes unpleasant surprises.

    2| Link to C-level challenges and overarching business issues 

    Every audience, no matter how senior, asks the “What’s in it for me?” questions: Why should I listen? What benefit will I get from this presentation versus all of the other things I need to do right now? Clearly show how your message is relevant to issues the audience is focused on, be it corporate strategy, profitability, revenue, or ROI. Don’t leave it up to them to figure this out. Demonstrate the business links through specific statements, examples, and metaphors.

    3| Start with conclusions 
    C-level audiences are results focused. Start with the conclusions of your presentation, and then support those conclusions with the necessary details and facts. For example, begin your presentation with the following information: “Approximately 50 percent of our business currently comes through referrals from existing customers. The referral training and tracking program I am recommending will increase that number to 70 percent and increase our revenue by $500,000 annually. The benefits will include a greater number of prospects for the sales force and higher customer satisfaction scores. Let me show you how this will work.”

    You’ve told your audience the bottom line, clarified their expectations, and outlined briefly the benefits they can expect. Now you can proceed to support your recommendations with more
    detail, linking back to the conclusion as you move through the presentation.

    4| Beware of too much detail 
    Senior-level executives think more strategically than operationally. When considering a topic, they want to understand pretty quickly what the impact is on the big picture without wading
    through a pile of details. Structure your presentation around high-level concepts, but be sure to have lots of facts and supporting data ready so that you can fill in the gaps with examples,
    figures, and analysis when your audience wants them. If you have little knowledge about how your audience prefers to receive information, you will have to experiment with this balance between concepts and details.

    It is far better to allow the audience to interrupt you and discuss something in your presentation that interests them than to stick rigidly to your script. If you have sparked a lively discussion, your audience is engaged.

    5| Beware of too many slides 
    Keep slides to a minimum, keep them clean and simple, and use them only where they can add value or further explain what you are saying. Favor charts and graphics more than bullet points.
    You want the audience focused on you—your expertise and your passion— not the screen.

    6| Expect and welcome interruptions
    When you are interrupted, either you’ve sparked an idea that the audience wants to talk about, or you’ve confused them and they are seeking clarification. Strive for the former.

    Be attentive to your audience to determine what they want to pursue further, and when. It is far better to allow the audience to interrupt you and discuss something in your presentation
    that interests them than to stick rigidly to your script. If you have sparked a lively discussion, your audience is engaged.

    The key to comfortably managing interruptions is to know your material forward and backward so that you can determine when a spontaneous discussion is productive, when it isn’t, and
    how to get back on track.

    You can corral a chatty audience by saying, “This has been a great discussion. I want to now cover the final two benefits of this proposal so that you will have all of the information you need to make a decision,” or, “We’ve generated some great ideas here. I’d like to use that last point as a springboard to tell you about the next phase of the implementation.” Use transitional statements such as these as bridges between what’s been discussed and the next point in your presentation.

    7| Anticipate tough questions
    Difficult questions can be a huge landmine in senior-level presentations because most presenters don’t spend adequate time preparing for them. When you are preparing your presentation,
    write down every question you can think of that might be asked. Look at your material through the executives’ eyes:
    • What might not be clear?
    • What might she disagree with?
    • What are his hot buttons?

    Play devil’s advocate. What might be the arguments on the other side of the issue? Then, prepare your responses. When faced with challenging questions or opposing points of view during the
    presentation, you’ll be ready.

    The following techniques are useful in handling questions:
    • Redirect. It may be perfectly appropriate to ask if someone in the audience would like to comment on what’s been asked.
    • Rephrase or confirm. Ensure that you have understood the question correctly and are therefore providing the correct answer. For example, clarify by saying, “So what I hear you asking is…”
    • Resist the fear of saying “I don’t know.” You will get far more respect by admitting that you don’t know an answer than by trying to bluff. But always follow up with the answer or clarifying details after the presentation.

    8| Use stories and examples 
    Stories, examples, anecdotes, and metaphors humanize flat facts and figures, making them more engaging and your message more memorable. They can also be helpful in dealing with a sensitive subject.

    Stories must be relevant to the point you are making. Do not rely on your improvisational skills in the moment;  as with the rest of your presentation, prepare the stories ahead of time and practice them until they are perfect and your delivery is crisp.

    9| Plan to use less than your allotted time 
    A good rule of thumb is that your presentation should take only 70 percent of the allotted time. This adequately allows for interruptions, discussion, question and answer time, and unexpected delays. For example,  if you have a 60-minute time slot, make your presentation 40 minutes. That extra 20 minutes might seem like a lot, but think about the number of presentations you’ve attended that run out of time because of energetic dialogue. And what executive was ever upset when a presentation ended a few minutes early?

    10| Practice, practice, practice
    This is the single reason why most senior level presentations implode or simply don’t go as well as expected. Your credibility, reputation, and perhaps career are at stake when you make a presentation to executives. Aren’t they important enough to find the time to rehearse?

    Audiotape or, even better, videotape yourself delivering the presentation at least six times. You want to know your material and the flow so well that during the actual presentation you can
    concentrate on reacting to your audience, not worrying about forgetting your next point. Communicating powerfully and persuasively in any presentation can be a career-making skill, and nowhere is it more critical than in the executive suite or boardroom.

    Source: Kathy Reiffenstein

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    dameluthas

    dameluthas

    For a decade, Dame Luthas collaborated with global United Nations Organizations on the most pressing, multi-dimensional challenges. The experience uncovered new opportunities for tomorrow; and reinvigorated a clarity of vision and passion for empowering organizational, business, and technical harmonization here in the United States. In this spirit, Mr. Luthas also created The Luthas Center for Excellence - committed to the establishment; and strengthening of collaborative global mastermind networks enabling multi-lateral network empowerment of Women and Children via the maximization of inherent gifts, talents, and abilities.

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    • Dame Luthas is not just a name; it’s an embodiment of vision, resilience, and unyielding passion for human potential and social empowerment. For more than two decades, Dame has been a transformative figure in technology, humanitarian work, and leadership. His innate ability to dissect complex situations and discern untapped potential is not just a skill but a gift—a cornerstone that has guided his professional journey and philanthropic causes.

The Luthas Center for Excellence: A Tangible Legacy

Dame’s ultimate aspiration transcends conventional boundaries; he is not merely content with personal success or even societal accolades. The creation of the Luthas Center for Excellence serves as the magnum opus of Dame’s career. It encapsulates his diverse talents, empowering women and children through a plethora of programs ranging from mental health services to educational and career readiness initiatives. This commitment to uplifting lives resonates profoundly with Dame’s philosophy of expending all his “God-given talents” for societal betterment. In his words, he wishes to “die empty,” having given his all to the world.

The Intersection of Technology and Philanthropy

Dame’s credentials in the technology sector are robust. As the former Chief Information Officer and Director for Digital Health and Innovation at the World Health Organization (WHO), Dame was instrumental in migrating UN partner agencies to Microsoft Office 365—a task vital during the pandemic. His technological acumen, however, is not an isolated facet of his professional life; it synergizes with his philanthropic undertakings. Technology, for Dame, is another instrument to engender lasting social impact, both locally and globally.

Overcoming Adversity: A Pathway to Resilience.... 

Read the entire article on luthas.com or luthascenter.org
    • Its been a journey but we
    • Dame brings 10 years of experience within the United Nations system and international organizations, where he influenced the organization’s digital transformation journey, leveraging digital technologies and innovations to accelerate the achievement of the UNs strategic goals. Leading the first United Nations partner migrations to Microsoft Office 365. The success of these projects influenced leadership to speed up their approval of future Microsoft 365 migrations, which helped the success of recent COVID-19 inspired migrations. 

Collaboration with global United Nations reinvigorated his clarity of vision and passion for successfully launching a Nonprofit Organization committed to empowering Women and Children – via online educational courses, services and products, provisioning of free mental health services, eliminating mental health stigma, mental & physical abuse counseling, promotion of alternative medicine, prescription Drug & Alcohol rehabilitation, equipping displaced, unemployed & underemployed souls.

Dame started his career in 1999 with Verizon as a Network Engineer, before joining Mizuho Corporate Bank (WTC) in 2001 prior to 9/11 where he managed BCR & Op Resilience initiatives, which successfully brought critical systems online within 48 hrs. As a Microsoft Consultant for the NYC Department of Information Technology, Madison Square Garden and Sesame Street from (2005 – 2011) - Dame championed several business transformation initiatives, driving innovations in managed services operations, management, ERP, project management, and network infrastructure – highlighted by leading flagship cloud migrations to Microsoft’s new cloud offering.

Dame holds a Master of Engineering in Systems Design and Management from MIT, a Master of Education degree from Harvard (HGSE) specializing in Education Leadership, Organizations, and Entrepreneurship (ELOE), and a Bachelor of Engineering dual-degree from South Carolina State University in Electrical & Computer Engineering. 

Published multiple whitepapers in publications from the United Nations, New York Times, Nonprofit Tech for Good, The Washington Post, and the Associated Press.
    • Respond to requests for help. Doesn’t matter of you can or can’t help.. respond. Offer to talk, listen, whatever is in your power.. you never know what that person is considering.. your response could save a life. 

We all have said.. I’d rather die before asking for help or getting govt assistance. Don’t sleep.. shit can change for you in ways you’d never imagine. 

Less judgement. More mindful. You are a moment away from being in the same position. 

If you need help ask. Don’t worry about what people may think. Only the broken or once broken can relate to your pain.
    • Instead of checking Social Networks when you wake up... Read and Review - your written goals and dreams... Check your "vision board" photo album. Motivate yourself by reminding yourself - following other people
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- There are many ways to center a business. You can be competitor-focused, you can be product-focused, you can be technology-focused, you can be business model-focused, and there are more. But in my view, obsessive customer focus is by far the most protective

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    • Question: I’ve been contemplating going back to school. But I really want to be a counselor. I am a certified life coach, but I think being licensed may give me more options in terms of ppl who can pay with insurance versus just out of pocket for services. 

Response: I think it’s dope. However, using a nonprofit, you can achieve the same goal - while employing others with similar ambitions. You can offer counseling right now, as long your body of work (blog, social media, podcasts) add value. In addition to offering hybrid seminars.. the money spent on school could be used to market, and obtain resources. Versus creating another unnecessary obstacle to impede your rate of success. 

Yes, you will experience the full spectrum of storms to test your commitment and resilience. Rain, hail, snow, and earthquakes.. but you will convert the storms into lessons that become jewels for your audience. 

Nothing builds confidence more than starting where you are right now. 

A majority of the people you help won’t have or had a support system. If you’re lucky you will NOT have a support system either.. but the best counselors and coaches can relate to myriad of challenges presented by others.

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