Are You Weird Enough? Three Ways To Stand Out

On the infinite list of traits that make people successful leaders, there’s one that is too often overlooked—being weird. Why do we disregard the power that comes from being different? It is time to embrace what makes us weird and incorporate it into our lives.

To be labeled a weirdo should be synonymous with being an innovator, a thought leader, an entrepreneur. It is weird to see something and think, “I can make that better.” It is weird to contemplate a solution for a plan that seems to be working just fine. It is weird to speak out against popular opinion with a new, contradictory idea. These are not things “normal” people do.

To make weird a part of our company culture, it helps to specify what we’re talking about. Being weird is not about bucking the norm simply for the sake of being different or seeking attention. Anyone can wear unusual clothes or ironically play a kazoo. In fact, if you start any initiative with the thought, “Yeah, this is gonna be weird,” then you are missing the point.

I never set out to be weird. It was always other people who called me weird.—Frank Zappa

The intent of embracing your weirdness is to unleash the unconventional thoughts you are already having. We all have an inner drive to accomplish goals that are daring and innovative and progressive. However embracing your weirdness is more than feeling this inner drive; it involves putting action behind your thoughts. If you’re ready to take on this challenge, here are three practices to get you started:

1. Acknowledge that you have issues

I had a mentor who started meetings with each person stating their “issues.” This lighthearted exercise was intended to break down social barriers and generate social cohesion. When I was asked this in my first week on the job, I said that I don’t have issues. The room laughed knowing that we all have issues.

These issues are the individual quirks that make us different. It can include something as simple as your predilection for starting every day singing a Neil Diamond song or your ability to quote every line from The Big Lebowski or that you’ve watched so much Walking Dead you create an emergency exit strategy whenever entering a room… or maybe that’s just me.

Where’s your will to be weird?—Jim Morrison

The point is that we must own our weirdness before we can leverage it. Admittedly, this can be an uncomfortable exercise—it’s engrained in us since childhood that weirdness is a bad thing. Just keep reminding yourself that people who blend it do not stand out.

2. Stop being boring

If this sounds too easy, that’s because it is. You can actively will yourself into being weirder simply by making the effort to be more interesting. A few suggestions:

• Watch less TV, or at least watch a greater variety of shows
• Do not list “checking your social media” as a hobby
• Try different restaurants
• Engage in substantive conversations, and do not talk about the weather… ever!
• Create a bucket list of things to do, new skills to learn, and places to go
• stray from mainstream media
• Engage in one remarkable activity every weekend (or at least every month)
• Stop expecting to be entertained by others
• And stop expecting others to do all the talking

It’s good as an artist to always remember to see things in a new, weird way.—Tim Burton

3. Be the CWO (Chief Weird Officer)

Once you’ve embraced your weirdness, it’s time to strengthen it throughout your organization. Leaders must make an exerted effort to structure their team in a way that nurtures the weird so people can more fully reveal and utilize their talents. This includes fostering a work environment that negates the social stigmas that stifle offbeat creativity. Where imperfection is not just allowed but encouraged as a means of development and learning. Where sameness is not tolerated. Where speaking up is incentivized, even when they’re wrong.

To bring out the weirdness, leaders can also help those on their team find their niche. In her book Stand Out, esteemed Strategy Consultant, Dorie Clark discussed the need to be recognized as an authority or expert through a strong professional reputation. This can happen by expanding your focus, but more often weirdness is tapped by “niching down” or narrowing focus on a topic. If the leader exposes team members to a plethora of opportunities to learn and grow, they can find their niche and “weird out” on it.

I always encourage young people who ask me for advice to be themselves. Whatever is weird about you, whatever weird thing you do to crack up your siblings, that other people at school maybe say, ‘Man, you’re weird,’ that’s the most valuable thing you have. Because if you try to homogenize yourself and act like other people on television or other people in the audition room, then you’re taking away your weirdness.—Nick Offerman

Being weird means putting yourself out there. This involves a degree of vulnerability and a willingness to take on risk. “Normal” people stifle these insecurities; that’s what makes them normal. But those who embrace their weirdness are eager to break through the “we’ve always done it that way” mindset. It may feel lonely at times, but it is ultimately more fulfilling and leads to bigger results. As they say, “Go weird or go home.”

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